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  <url>
    <loc>https://www.blueumbrella.design/contact</loc>
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    <lastmod>2025-05-14</lastmod>
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      <image:title>Contact - Contact</image:title>
      <image:caption>"As an advocate for the end user, working with Blue Umbrella is always a great experience."</image:caption>
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  </url>
  <url>
    <loc>https://www.blueumbrella.design/about</loc>
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    <lastmod>2025-05-20</lastmod>
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      <image:title>About - Insightful &amp;amp; Actionable</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709148413308-WSW2VHGA4GQT8TGKRMH3/Clear+Calm+and+Candid_square.jpg</image:loc>
      <image:title>About - Clear, Calm &amp;amp; Candid</image:title>
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    </image:image>
    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709148415498-2CS4SN467A82M1D2ZSGG/Collaborative_square.jpg</image:loc>
      <image:title>About - Collaborative</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593363371774-HQ2ZU1BYD0YFI8C1WEVL/Blue+midline-umbrella.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1563907029801-WOKZ7QED2ZK3UX3AWH1H/Anna-2019.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
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      <image:title>About - About</image:title>
      <image:caption>“If you want to move from research that sits on the shelves to research that propels your product team forward - I would recommend hiring Anna.”</image:caption>
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  </url>
  <url>
    <loc>https://www.blueumbrella.design/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-05-29</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - We're a UX Research partner</image:title>
      <image:caption>We help early stage companies and pivoting teams gain clarity about customer needs &amp; product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709152049574-MTO5Z9RG5CJ82GT9IMEF/craiyon_153852_Beach_scene_in_watercolors_with_20_Sept_2020__25_Oct_2020__and_19_Nov_2020_written_in.png</image:loc>
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      <image:title>Home</image:title>
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    <image:image>
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      <image:title>Home</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593368985203-MEG9MXMF9IEXUSUXSVBF/openclassrooms-logo-grey.png</image:loc>
      <image:title>Home</image:title>
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    <image:image>
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  </url>
  <url>
    <loc>https://www.blueumbrella.design/abledocs-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/bcb473b3-7938-4cb7-88e4-e6db312fe5fe/able-stats+2.png</image:loc>
      <image:title>AbleDocs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1569875483256-OV1YDEPCZDMOQJUKTKU7/abledocs-header-img-2.png</image:loc>
      <image:title>AbleDocs: Case Study</image:title>
      <image:caption>Porter Hughes created an accessible colour palette that is WCAG AA compliant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3a609aad-5a0b-44ce-ab89-3eb2e36246f3/devin-avery-VBBs_SWsdwU-unsplash.jpg</image:loc>
      <image:title>AbleDocs: Case Study - AbleDocs: A Case Study</image:title>
      <image:caption>Designing for Web Accessibility</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593206373542-H8TVSFOPB6FF7E0NKHT4/abledocs-new-website-prototype.png</image:loc>
      <image:title>AbleDocs: Case Study</image:title>
      <image:caption>The information architecture (IA) and content were based on high priority information needs discovered in stakeholder and customer interviews. Shown here is a prototype of the site with new content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/9c0c4c29-65c6-412f-8e7d-b90221337419/able-stats+1.png</image:loc>
      <image:title>AbleDocs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1285e5ce-ad09-4a23-847a-5a2acaffc8ae/able-stats+3.png</image:loc>
      <image:title>AbleDocs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/intact-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/350244da-ba45-4c11-a183-898b6c58c7ce/intact-stats+2.png</image:loc>
      <image:title>Intact: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1570032339904-J3VHW6TC1PGEVGKQ4P6F/intact-header-img.png</image:loc>
      <image:title>Intact: Case Study</image:title>
      <image:caption>We interviewed small business customers. Some of them made physical good such a clothing and purses, others provided services in building &amp; contracting, IT and healthcare.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3557a451-403e-4471-8b63-97cb48ff7317/adam-jang-I7GHd8PlZqc-unsplash.jpg</image:loc>
      <image:title>Intact: Case Study - Intact: A Case Study</image:title>
      <image:caption>Identifying the needs of the small business commercial insurance customer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/bf633c3c-0b80-4484-9a8c-1eecbbf09a05/intact-stats+1.png</image:loc>
      <image:title>Intact: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/40c6dfd4-8444-4e58-88cc-39244b1383e5/intact-stats+3.png</image:loc>
      <image:title>Intact: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/career-transitions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593361907922-LBXJPMLR4318OK0OUA1R/Blue+top.png</image:loc>
      <image:title>Career Transitions</image:title>
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    <image:image>
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      <image:title>Career Transitions</image:title>
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  </url>
  <url>
    <loc>https://www.blueumbrella.design/ux-research</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593361386027-RN66DWZZ27Q8MPM2BFWB/Blue+top.png</image:loc>
      <image:title>UX Research</image:title>
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      <image:title>UX Research</image:title>
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  </url>
  <url>
    <loc>https://www.blueumbrella.design/workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-01</lastmod>
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      <image:title>Workshops</image:title>
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      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
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      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
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      <image:title>Workshops</image:title>
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    <image:image>
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      <image:title>Workshops - Workshops</image:title>
      <image:caption>“The workshop provided guidance on how to conduct interviews and ensure we were entering the project with open minds, curiosity and an eagerness to learn.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593971026993-IBF2UC9HKDAWD3DS8NGT/teal-rectangle.png</image:loc>
      <image:title>Workshops</image:title>
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  </url>
  <url>
    <loc>https://www.blueumbrella.design/understanding-analysing-client-needs-workshop-a-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/9735a5dd-0974-42be-afab-1f797f54b898/OC-stats+2.png</image:loc>
      <image:title>Understanding &amp; Analysing Client Needs Workshop: A Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593785537927-GM8FWXAPVIMS4NIFPDJY/openclassrooms-img-titleslide.png</image:loc>
      <image:title>Understanding &amp; Analysing Client Needs Workshop: A Case Study</image:title>
      <image:caption>We hosted an interactive webinar to help students learn the skill of scoping projects and communicating clearly with clients and stakeholders.</image:caption>
    </image:image>
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      <image:title>Understanding &amp; Analysing Client Needs Workshop: A Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/b61c1c98-e1d7-409c-b85e-4a540eb6314e/OC-stats+1.png</image:loc>
      <image:title>Understanding &amp; Analysing Client Needs Workshop: A Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1595783764707-O38Q4ZYVTHO9OWVX0KR4/client+needs.jpg</image:loc>
      <image:title>Understanding &amp; Analysing Client Needs Workshop: A Case Study - Understanding &amp; Analysing Client Needs Workshop: A Case Study</image:title>
      <image:caption>Introducing dev, product and UX students to project scoping and client-facing skills Client: OpenClassrooms</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/ux-research-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709152256197-8EV57EDVLTORD2PHBHHQ/craiyon_155938_tranquil_landscape_yet_vibrant_with_colors___a_watercolor_painting_of_misty_Algonquin.png</image:loc>
      <image:title>UX Research &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709151941798-5T96GDGT00CFI325CVUP/craiyon_154641_A_calm__summer_day_at_Sunnyside_beach_in_Toronto__Canada__in_watercolours.png</image:loc>
      <image:title>UX Research &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709152266899-J445G9B0N4WK9EG0N9PW/craiyon_154810_serene_and_picturesque_day_at_Sunnyside_Beach__Toronto_Canada__captured_in_watercolor.png</image:loc>
      <image:title>UX Research &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709152252536-3FTQ4NRLOOHNWWDIV7PH/craiyon_155336_morning_mist_at_Algonquin_Park__captured_in_watercolor_art.png</image:loc>
      <image:title>UX Research &amp; Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709232786919-A6DHFIIHEQJ7GGA4LG3V/image-asset.jpeg</image:loc>
      <image:title>UX Research &amp; Design - UX Research &amp; Strategy</image:title>
      <image:caption>“Patient, empathetic and insightful, Anna is a joy to work with.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709152408828-HS8HVKRW0EBS0TEGS2QJ/craiyon_155124_serene_and_picturesque_day_at_Algonquin_Park__captured_in_watercolor_art.png</image:loc>
      <image:title>UX Research &amp; Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/osap-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/214d097e-e6dc-40e1-b96e-c4913a09f620/osap-stats+3.png</image:loc>
      <image:title>OSAP: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593732698795-EPKI505PBOBAKNF8GG3F/osap-header-img-3.png</image:loc>
      <image:title>OSAP: Case Study</image:title>
      <image:caption>We conducted usability tests using the production version and html/css prototypes of the OSAP application.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/57d94013-b450-49b8-b101-44a5a6975f6c/osap-stats+2.png</image:loc>
      <image:title>OSAP: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/db753b76-d46b-46c8-8e00-8a3d9a42cd49/insung-yoon-Iw9Ld4ab8wo-unsplash.jpg</image:loc>
      <image:title>OSAP: Case Study - OSAP: A Case Study</image:title>
      <image:caption>Simplifying a student loan and grant application</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/259298ba-38dd-4762-8451-562f4cefb878/Letter+Sample+A.png</image:loc>
      <image:title>OSAP: Case Study - Make it stand out</image:title>
      <image:caption>Sample Letter A</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/f31153f7-05cd-41f1-9138-2e0ac7896057/Letter+Sample+B.png</image:loc>
      <image:title>OSAP: Case Study - Make it stand out</image:title>
      <image:caption>Sample Letter B</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/7858d58d-2692-4b0c-aeb1-bfcee5387ad1/osap-stats+1.png</image:loc>
      <image:title>OSAP: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/b8a1138b-78eb-48c9-8810-fc122639794b/saad-chaudhry-YNM4KStg78I-unsplash.jpg</image:loc>
      <image:title>404 - It looks like this page is lost…</image:title>
      <image:caption>Please reach out and let us know what you’re looking for. We’ll be happy to help.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/interviewing101-workshop-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1593788051223-LVLDX97J63VKXK70UXHG/intact-img-titleslide.png</image:loc>
      <image:title>Interviewing 101 Workshop: Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/b0bd6b40-2312-429d-880b-4ba8a9591244/intact-stats+3.png</image:loc>
      <image:title>Interviewing 101 Workshop: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/56cc528b-bd16-479f-bf43-38a219a5f6c9/intact-stats+1.png</image:loc>
      <image:title>Interviewing 101 Workshop: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/c5367a16-2b9e-41d4-a630-8f7b7c5e02b8/intact-stats+2.png</image:loc>
      <image:title>Interviewing 101 Workshop: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1595783148170-LHQRU6913BG5W84LRDT3/image-asset.jpeg</image:loc>
      <image:title>Interviewing 101 Workshop: Case Study - Interviewing 101 Workshop: A Case Study</image:title>
      <image:caption>Training non-researchers to conduct in-person interviews Client: Intact Insurance</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/marco-polo-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1efcb457-f14a-41fc-9cf6-1b274daa7979/IMG_2226.PNG</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Our work covered broad ground, including research to support the flagship product, Sharecast and Seconds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/04ad8d9b-f90a-4186-b143-50daf2932f37/MP-stats+6.png</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/979c846d-927c-40b4-943f-83cc362ce548/duy-pham-Cecb0_8Hx-o-unsplash.jpg</image:loc>
      <image:title>Marco Polo: Case Study - Marco Polo: A Case Study</image:title>
      <image:caption>Making genuine social connection easier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/5f40a941-de24-4a5d-beb5-a93cdb3a3f9a/MP-stats+5.png</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/e4288950-6984-4492-9202-467d8a081331/MP-stats+1.png</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/9d295d7c-f21b-4edb-b97e-769dd0ed8cb9/MP-stats+3.png</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/870f0c4f-a5f0-430d-b4e2-a5a71f00b3d0/MP-stats+2.png</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/9140a60c-31b7-40df-8e2c-65109b636ae3/MP-stats+4.png</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/60415eab-3412-4589-a5e7-bda98a0cb3cb/IMG_2225.PNG</image:loc>
      <image:title>Marco Polo: Case Study - Make it stand out</image:title>
      <image:caption>We worked on various features including Archive, Close Captioning &amp; Transcript.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1595783764707-O38Q4ZYVTHO9OWVX0KR4/client+needs.jpg</image:loc>
      <image:title>Case Studies - Understanding and Analysing Client Needs</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709232656569-91GXDSGE4Q3LGN0GV6HN/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Case Studies</image:title>
      <image:caption>“Anna walked us through each step of the project, provided thoughtful advice, and involved the team in the decision-making process.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709229654189-IROH2STWR30YXVQFA8YA/dan-cristian-padure-BxgVEo_rF-o-unsplash.jpg</image:loc>
      <image:title>Case Studies - Expanding into new markets while maintaining brand equity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709233599381-G4MMRF8SNRD7LQV0IWD8/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Exploring Hidden Homelessness</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3557a451-403e-4471-8b63-97cb48ff7317/adam-jang-I7GHd8PlZqc-unsplash.jpg</image:loc>
      <image:title>Case Studies - Identifying the needs of small business insurance clients</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3a609aad-5a0b-44ce-ab89-3eb2e36246f3/devin-avery-VBBs_SWsdwU-unsplash.jpg</image:loc>
      <image:title>Case Studies - Designing for Web Accessibility</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709227924953-3Y2N84EKIRWXR70I50N7/53518194372_0189701459_final.jpg</image:loc>
      <image:title>Case Studies - Improving the Visitor Experience</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1595791994087-JG7LPHGDJL48O4QIV8YV/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Research for Non-Researchers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/fdddd468-c5c7-4a30-957d-4484afeee2e9/duy-pham-Cecb0_8Hx-o-unsplash.jpg</image:loc>
      <image:title>Case Studies - Making Genuine Social Connection Easier</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1595783148170-LHQRU6913BG5W84LRDT3/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Interviewing 101</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709231118771-F83JNCSU6MDLA0PCLUN0/insung-yoon-Iw9Ld4ab8wo-unsplash.jpg</image:loc>
      <image:title>Case Studies - Simplifying a Student Loan and Grant Application</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/durham-industrial-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/e671fe59-75ad-4b6d-bc1d-037e5baa04eb/Home+page+2024.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Home page and navigation (2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/5b44061b-488f-4856-8045-ec18a215d98b/dan-cristian-padure-BxgVEo_rF-o-unsplash.jpg</image:loc>
      <image:title>Durham Industrial: Case Study - Durham Industrial: A Case Study</image:title>
      <image:caption>Enabling a parent company and subsidiary partners to expand into new markets while maintaining brand equity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/5edef26b-0b1b-4354-805f-8cb3ebca1e81/contact-us-wireframe-border.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Contact Us wireframes during the design phase in 2018</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/5b842028-4074-410a-9c2b-1f82da76ee04/durham-stats+2.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3e27202a-3407-479b-9191-eb27f4ebe719/durham-stats+3.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1b1c90a2-4417-4bb5-8a45-0be66e3a304a/durham-stats+1.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/79e81a76-dfc1-45db-81e3-c57ef18d2187/Revised+site+map.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>The revised sitemap after consultation with Blue Umbrella</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/f5689264-e41f-41e8-978e-95bf51fbda67/Current+navigation+2024.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Current global navigation and secondary navigation (2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1311dc41-fb0d-4808-bb53-d4c8d13cb63b/request-a-quote-live-website-border.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Live website for Request a Quote (2018-2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/9da72f43-51d1-4e34-aa42-70f560a3d5b3/Original+site+map.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>The initial sitemap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/c5bebc32-642e-43c6-ba55-187d07e61095/request-a-quote-wireframe-border.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Wireframes for Request a Quote (2018)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/98afcaf0-6b55-4027-8d2e-4dd3295999b7/contact-us-live-website.png</image:loc>
      <image:title>Durham Industrial: Case Study - Make it stand out</image:title>
      <image:caption>Contact Us page live 2018-2024</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.blueumbrella.design/ample-labs-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/1709223571400-OB51OPG2ORNHGQ87R0SR/peter-boccia-vQVWSCx8lbQ-unsplash</image:loc>
      <image:title>Ample Labs: Case Study - Ample Labs: A Case Study</image:title>
      <image:caption>Exploring hidden homelessness in Toronto</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3e3ade14-55f9-4c79-ab99-d35ed1c282f7/ample-stats+3.png</image:loc>
      <image:title>Ample Labs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/110dd84b-5933-400d-9762-3feeda561373/ample-stats+1.png</image:loc>
      <image:title>Ample Labs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/f7b5f6d0-0ac4-4c36-aab3-9ec1e03fc284/3-Ample-Labs-hidden-homeless-journeys.png</image:loc>
      <image:title>Ample Labs: Case Study</image:title>
      <image:caption>We developed 3 journey maps depicting each persona’s reality as they transition between permanent housing, temporary housing and homelessness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/049c0b03-280c-40d4-9b92-82631cf33b9c/3-Ample-Labs-hidden-homeless-personas.png</image:loc>
      <image:title>Ample Labs: Case Study</image:title>
      <image:caption>We conducted in-depth interviews and developed 3 personas to highlight key aspects such as their daily reality, experience with Chalmers and sources of income.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/9ddccd00-8f9a-45b0-bcbc-73324a6ad2ae/ample-stats+2.png</image:loc>
      <image:title>Ample Labs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/180cf421-edba-4b32-9a1d-3d25a2a42cd6/chalmersbot-mobile.jpg</image:loc>
      <image:title>Ample Labs: Case Study - Make it stand out</image:title>
      <image:caption>Screenshot of Chalmers web app on mobile - the polite, helpful chat bot</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d3611111438f10001b21086/3b3b9b3e-c8bb-4dcf-b2b1-170df452c2cb/Persona+-+Jade+description.jpg</image:loc>
      <image:title>Ample Labs: Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

